We develop and realise individually tailored marketing strategies. Our themes can be directed precisely at the core audience thanks to a comprehensive media presence. Our goal is to make our personalities and themes as efficient, entertaining and as high impact as possible in their advertising and promotion activities. Endorsements, sponsorship, licensing, developing and producing creative product ideas are key components in our concept: 

 

Sponsoring

Sports and entertainment know no limits and fascinate people all over the world. Victories and defeats, passion and emotion are experienced and suffered the same ways by everyone. Emotions and shared feelings that advertisers can tap through the vehicle of sport or music hold incredible potential.

Modern sponsorship goes far beyond simply presenting company logos and brands or integrating them into the sponsor's advertising. Sponsorship has become much more professional in recent years, especially in the fields of sports and music. The term "passive tolerance", which is contained in most sponsorship agreements, allows the sponsored party to use the project, person, institution or group for communication purposes. The mutual, usually contractually agreed relationships that result are called sponsorship. The sponsored party's public image is used to benefit the sponsor with its marketing and communication efforts. Sponsorship supports and complements other communications tools of the company, but can also form the basis for them.

There has been a boom in sponsorship in the last 10 years in nearly all industrialised countries, especially in sports sponsorship. In the USA sports sponsorship has been a top marketing instrument for a decade already. In Europe and Germany this trend has been advancing strongly for more than five years.

Here, Playce focuses on people and products from the fields of professional sports and music.